Moving on up: Magnolia

I really like Magnolia cupcakes. For those who do not know, Magnolia is a bakery located on Bleeker street and is the home of those famous cupcakes I wrote about in previous posts. Magnolia cupcakes were prominently featured in the digital music short called Lazy Sunday on Saturday Night Live. It had always been popular but I think the national exposure really helped out this small store in Greenwich village.

They are movin' on up.

They now have a store near Rockefeller Center. It's in a very busy "touristy" area so now everyone can have a taste. The new store is definitely nicer and it looks more like Dean and DeLuca than their original humble store. It's become really slick. The cupcakes taste the same but I feel as though something was lost in the translation. The original store was homey and inviting. This new joint looks sterile and "processed". Still, I suppose that's progress and I wish the "little" cupcake store well.

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